Bay Street Lending — All-Time Performance Deck

G Google Ads — All-Time Performance

Total Spend

$366.82

All-time investment

Clicks

144

Total clicks driven

Impressions

2,231

Search visibility

CTR

6.45%

Click-through rate

Avg. CPC

$2.55

Cost per click

Conversions

0

Tracking setup in progress

    Note: Conversion tracking is being configured. The Zapier web form → Melleka App workflow has been completed, and the Meta Pixel setup is underway. Once conversion tracking is fully live, we will be able to attribute leads directly to campaigns.
  

⚙ Campaign Architecture

Campaign	Type	Status
Search \| Industry Specific \| Construction Trucking Restaurant	Search	Active
Search \| SBA Loans \| Government Backed	Search	Active
Search \| Working Capital Loans \| High Intent	Search	Active
Search \| Invoice Factoring & PO Finance \| Cash Flow	Search	Paused
Search \| Equipment Financing \| Asset Based	Search	Paused
Search \| Business Line of Credit \| Revolving	Search	Paused
Search \| Competitor Conquesting \| Lender Alternatives	Search	Removed

    Strategy: 7 total campaigns built — 3 currently active, 3 paused for optimization, 1 removed. Active campaigns focus on Industry-Specific, SBA Loans, and Working Capital verticals covering the highest-intent search traffic.
  

G Campaign Performance Breakdown

Campaign	Spend	Clicks	Impr.	CTR	CPC
Industry Specific \| Construction Trucking Restaurant	$83.49	30	461	6.51%	$2.78
SBA Loans \| Government Backed	$80.78	35	623	5.62%	$2.31
Working Capital Loans \| High Intent	$76.97	31	459	6.75%	$2.48
Invoice Factoring & PO Finance \| Cash Flow	$47.27	19	299	6.35%	$2.49
Equipment Financing \| Asset Based	$45.52	20	253	7.91%	$2.28
Business Line of Credit \| Revolving	$32.80	9	136	6.62%	$3.64
TOTAL	$366.82	144	2,231	6.45%	$2.55

$ Spend Distribution by Campaign

Industry Specific

$83.49

SBA Loans

$80.78

Working Capital

$76.97

Invoice/PO Finance

$47.27

Equipment Finance

$45.52

Line of Credit

$32.80

📈 Monthly Performance Trend

Month	Spend	Clicks	Impressions	CPC
April 2026	$192.57	57	807	$3.38
May 2026	$80.01	58	928	$1.38
June 2026 (to date)	$94.24	29	496	$3.25
ALL-TIME TOTAL	$366.82	144	2,231	$2.55

    Trend: May 2026 delivered the best CPC efficiency at $1.38 — a 59% improvement over April. Impressions grew 15% month-over-month, indicating improving ad relevance and quality scores. June is on pace to match May's click volume.
  

🔑 Top Performing Keywords (by Clicks)

business capital loans

31 clicks 459 impr CTR 6.75% CPC $2.48 Spend $76.97

sba loan requirements

13 clicks 233 impr CTR 5.58% CPC $1.60 Spend $20.82

how to get a sba loan

13 clicks 220 impr CTR 5.91% CPC $2.10 Spend $27.33

industrial equipment financing

10 clicks 88 impr CTR 11.36% CPC $2.10 Spend $21.01

sba 7a loan

9 clicks 120 impr CTR 7.50% CPC $3.63 Spend $32.63

equipment loans

7 clicks 122 impr CTR 5.74% CPC $2.21 Spend $15.48

    Top performer: "industrial equipment financing" has the highest CTR at 11.36% — more than double the account average. "business capital loans" drives the most volume with 31 clicks. SBA-related keywords ("sba loan requirements", "how to get a sba loan", "sba 7a loan") collectively deliver 35 clicks at an efficient $2.31 blended CPC.
  

M Meta Ads — Campaign Setup

Campaign	Objective	Status	Created
Conversions \| Business Owners \| Lending Marketplace	Leads	Paused	Apr 13, 2026
Conversions \| Industry Specific \| Construction Trucking Medical	Leads	Paused	Apr 13, 2026
Retargeting \| Website Visitors \| Apply Now	Leads	Paused	Apr 13, 2026

    Status: 3 Meta campaigns have been built and structured — Broad Marketplace, Industry-Specific, and Retargeting. All are currently paused pending Meta Pixel installation (instructions sent to Vadym) and general content ad creation. Once the pixel is live and creatives are finalized, these campaigns are ready to activate.
  

🌿 SEO — Organic Keyword Rankings

Keyword	Position	Volume	Traffic %	Landing Page
current sba loan rates	13	1,600	10.16%	/lending-resources/sba-loan-rates-and-terms
how much does purchase order financing cost	2	90	8.47%	/capital-solutions/po-financing
current sba loan interest rates march 2026	7	260	8.47%	/lending-resources/sba-loan-rates-and-terms
invoice factoring fees and costs for borrowers	2	50	6.77%	/lending-resources/invoice-factoring-guide
fast working capital	5	140	5.08%	/capital-solutions/working-capital
sba construction loan lender compliance 2026	4	320	5.08%	/lending-resources/sba-loan-requirements
business line of credit rates	28	1,600	1.69%	/lending-resources/business-line-of-credit-guide
fast working capital loans	10	260	1.69%	/lending-resources/working-capital-loans

    SEO Wins: baystreetlending.com ranks #2 for "how much does purchase order financing cost" and "invoice factoring fees and costs" — high-intent niche queries with strong conversion potential. The SBA Loan Rates page captures traffic from multiple 1,600+ volume keywords. 4 keywords rank in the top 10 organically.
  

✓ Work Completed — All-Time (49 Tasks)

GOOGLE ADS

Create Google Ads account and build 6 Search campaigns

Connected business location to Google for local ads

Set up conversion tracking for web forms

Refresh Google Campaigns (pending)

META ADS

Set up Meta Pixel (instructions sent to Vadym)

Create 3 Meta campaigns (Marketplace, Industry, Retargeting)

Configure Facebook Map Fields

Integrate Meta on Melleka App

Create general content ads

CRM / AUTOMATIONS

Create sub-account on Melleka App

Invite clients to Melleka App

Connect Salesforce to MM App — all leads flow into Melleka App

Create Zapier workflow: web form submissions to Melleka App

Create New Contact / FB Lead Submitted Workflow

Purchase and verify toll-free number

Change form filter (pending)

EMAIL / SMS

Create SMS Snippet #1 for Lead Nurture Workflow

Create SMS Snippet #2 for Lead Nurture Workflow

Create Email Campaign #1 for Lead Nurture Workflow (pending)

Set up email domain (pending)

CONTENT / CREATIVE

Create UGC script options

Create video content

Create social media reels

Create and schedule social media posts 3x weekly (in progress)

Change content (pending)

REPORTING / ANALYTICS

Create Looker Studio report (includes LinkedIn)

Add to online listings

UPCOMING PLATFORMS

Create Reddit Account

Create Reddit Ads (ready)

Create LinkedIn campaign (in progress)

Run LinkedIn Ads (pending)

Create Bing Account (pending)

Create Bing Ads (pending)

49

Total Tasks

30
Completed

14
In Progress

5
New / Queued

💡 Strategic Insights

Strong Search Foundation

highly structured Google Search campaigns covering the full lending product line — SBA Loans, Working Capital, Equipment Financing, Invoice Factoring, Lines of Credit, and Industry Verticals. CTR of 6.45% is well above the financial services industry average of ~3.5%.

    2. SEO Driving High-Intent Traffic

    baystreetlending.com ranks #2 for niche lending queries ("purchase order financing cost", "invoice factoring fees"). The SBA Loan Rates page captures traffic from keywords with 1,600+ monthly search volume. This organic foundation reduces dependence on paid traffic over time.

    3. Conversion Tracking Priority

    The critical next step is completing the Meta Pixel installation and ensuring all form submissions are tracked as conversions across both Google and Meta. The Zapier → Melleka App workflow is live, and Salesforce is connected — the data infrastructure is nearly complete.

    4. Multi-Platform Expansion Underway

    Reddit account created, LinkedIn campaign in progress, Bing account queued. This multi-platform strategy will capture business owners across different stages of research — from organic search (SEO) to social discovery (Meta, LinkedIn, Reddit) to high-intent search (Google, Bing).

    5. Lead Nurture Ecosystem Building

    SMS snippets for the lead nurture workflow are complete, toll-free number purchased and verified. Email campaign and domain setup are next in the pipeline. Once live, this creates an automated follow-up system for every lead captured.